Preventing Digital Harm From the Start: A Parenting Guide in Support of the 16 Days of Activism
- Samantha Pieterse

- 6 hours ago
- 12 min read

Children meet the digital world long before they understand it. Phones glow in their faces during baby photo shoots, toddlers try to “swipe” storybooks, preschoolers already know which button makes a video replay, and children use devices to do homework as early as age 6. This isn’t necessarily a bad thing. It’s the world they’re growing up in. However, because the online world arrives before children are mature enough to handle it, they need adults who guide them early.
Research consistently finds that little ones don’t learn safety from a one-time class at age 12. They learn it from daily patterns. The way we talk during bath time, the way we narrate taking a photo, the way we set the example of kindness online, all of these become tiny building blocks in how children understand their bodies, their boundaries, and eventually their digital choices.
This year’s 16 Days of Activism theme, Ending digital violence against all women and girls, reminds us that online safety doesn’t start with teenagers. It begins where children learn, “My feelings matter,” “My body belongs to me,” and “I can tell a grown-up when something feels uncomfortable.”
This guide brings together what child development research and psychology have been telling us for years. That the healthiest digital habits start before screen time becomes an issue, and that with a few age-appropriate routines, parents can raise kids who are safe, both online and in the real world.
How the Brain Learns Safety (Even in the Digital World)
Research from developmental psychology shows that children learn safety through patterns. A talk on “online danger” won’t land with a five-year-old, but the daily experiences that shape their nervous system absolutely will. Children watch what adults do, they follow predictable routines, and they respond to emotional signals before they even understand words like “consent,” “privacy,” or “digital footprints.”
In early childhood, the brain builds meaning through repetition. When a parent consistently says, “I’m going to take a photo now, do you want to be in it?” or “I see you don’t like that, let’s stop,” the child starts connecting behaviour (“I can say no”) with safety (“my feelings matter”). These experiences wire together networks of trust and boundary-setting.
To understand why these daily habits are so important, it helps to look at how a young child’s brain makes sense of safety:
The Brain Relies on Co-Regulation in Early Childhood
Studies from Harvard’s Center on the Developing Child show that young children borrow an adult’s calm tone, facial expressions, and reactions to decide what’s safe. This is why your response to scary online content is more important than any rule. Your calm becomes their calm.
Babies as Young as 9–12 Months Show Early Body Awareness
Research on early body awareness has found that babies and toddlers develop a sense of ownership over their bodies earlier than we think. When you pause before touching, narrate what they’re doing, and respond to discomfort cues, children learn, “My body is mine.” This becomes the groundwork for safer decision-making online later.
Emotional Signals Shape Behaviour Before Children Understand Language
Infants and toddlers read tone, pace, and facial expressions before they grasp words. If an adult looks concerned while scrolling or laughs at someone online, children store these reactions as emotional templates. Without meaning to, we show them how to treat others in digital spaces.
Imitation is one of the strongest learning mechanisms in childhood. If adults approach technology with thoughtfulness and respect, children learn to do the same. If adults mock others online or overshare, kids learn those too.
Predictable Routines Build “Internal Safety Signals”
Neuroscience research shows that children learn through repetition. This means consistent digital habits, like using considerate language online or pausing before posting, teach a child that this is how we behave online. Research shows that children don’t learn safety by memorising rules. They learn it through the experiences they share with the adults who love them.
Every time we narrate, listen, or demonstrate kindness, even in the smallest of interactions, we’re wiring their brains for healthier choices later. These patterns become the foundation that helps children stay safe, speak up, and treat others with care, both online and in the real world.
Parents often talk through these concerns during their Antenatal Classes, especially when preparing for life with a newborn. To book an antenatal class in Centurion, contact us.

Everyday Online Situations That Can Make Children Feel Unsafe
Digital violence can sound abstract, but in a family, it often hides in small, unsettling situations. Children don’t always have the words for discomfort, but their brains react quickly to things that feel confusing or threatening. Because children are still developing their ability to judge risk, even small online situations can feel overwhelming.
With this in mind, it becomes easier to see why certain online experiences can create discomfort or confusion. Common examples include:
Adults or Older Kids Messaging a Child Privately
Children often lack the developmental maturity to judge others' motives accurately. Private messaging bypasses the natural safety of open, shared spaces, which increases secrecy and anxiety. Kids may feel flattered or pressured, which are normal reactions when their social world is still forming.
Pressure to Send Photos
A child’s brain is wired for approval and belonging, especially in pre-teen years. Even a light “send a pic?” message can trigger stress, because they fear disappointing someone or losing social standing. This pressure is one of the earliest red flags psychologists highlight in online grooming patterns.
Bullying in School WhatsApp Groups
Group chats amplify social dynamics that children already struggle with. Research shows that digital messages feel more intense for kids because they can’t read tone or facial expressions. A “joke” at someone’s expense can feel like a public attack, and children often replay the messages mentally long after the chat has moved on.
Sharing Images Without Permission
When a child discovers their photo was shared, even innocently, it can create a real sense of loss of control. Studies show that children feel safer when they have some say over their image and personal information.
Creating “Meme Pages” Targeting Specific Children
This is increasingly common in later primary and early high school. These pages mix humour with humiliation, which is especially harmful for girls who are navigating body image, identity, and belonging. Psychology research shows that social exclusion, even digital, activates the same brain pathways as physical pain.
Tracking Apps Used in Controlling Relationships
Teenagers might not recognise digital control as unhealthy. Monitoring someone’s location, messages, or social activity can become part of a cycle of intimidation that young people normalise far too easily. Early education about privacy and respect helps them spot these signs sooner.
Parents Oversharing Children’s Personal Information
This is one that many parents or caregivers don’t realise. Posting school badges, detailed routines, or personal struggles can create unnecessary digital exposure. Children often report feeling embarrassed or exposed, even if the post was meant lovingly.
At the end of the day, we want to help you notice the small emotional signals that something feels “off.” When children learn early that they can turn to an adult for help with hard conversations, even tiny ones, they build lifelong habits of seeking support before problems grow.

Protecting Your Children From Day One
Now that we’ve covered how the young brain learns to feel safe, here are the small, day-to-day routines that help children apply those skills long before they’re online.
Narrate What You're Doing
This comes from responsive caregiving, a well-established approach in developmental psychology used in neonatal care, early childhood education, and attachment theory.
When you say, “I’m taking a photo. Do you want to join or not?” You’re supporting early autonomy. Toddlers learn that their body is theirs and that adults pause and wait for their signal. This builds the internal message, “I’m allowed to say no,” which is one of the strongest protective factors for later digital safety.
Create a Family Rule for Photos
Simple boundaries, such as avoiding nudity, bath photos, location tags, and school uniform badges, are recommended by child-safety organisations worldwide.
From a psychology perspective, these rules protect a child’s developing sense of identity. Children feel safer and more respected when caregivers control how much of their lives are publicly visible. This helps prevent the overwhelm that comes when a child realises a personal moment has been shared without their input.
Teach Teenagers to Keep Passwords Private
This guideline is less about you as a parent and more about the habits children grow into. As kids get older, many start sharing passwords with friends or partners to show closeness, which research shows can blur healthy boundaries and make them vulnerable to digital control.
By teaching children about privacy early and explaining that certain things belong to you alone, children learn that personal information is meant to be protected. This sets the foundation for safer choices later, when they navigate friendships and first relationships.
Teach Kids About Feelings
Children learn through emotion first, logic second. The part of the brain responsible for weighing risk (the prefrontal cortex) matures slowly, well into the mid-twenties. This means children respond better to body cues than to abstract warnings.
A phrase like “If something online makes your tummy shrink, come to me straight away” helps them link safety to internal sensations, not to fear of punishment. This builds self-trust and encourages early disclosure when something feels wrong.
Practise “Pause-and-Check”
Impulse control is a developmental skill that improves through repetition and modelling, not discipline. When you teach a child to pause before sending a message or clicking a link, you’re building the same neural pathways involved in emotional regulation, problem-solving, and delaying gratification. These skills protect children later when faced with pressure, risky messages, or impulsive posting in social spaces.
💡Tip for parents: “Let’s pause and think, does this feel okay?” Becomes a script children can lean on throughout childhood and into adolescence.
If you need personalised support, you can book a consultation with Mums & Bums to talk through early routines, boundaries, and any online safety concerns.
Guiding Kids and Teenagers on What’s Safe (and Not Safe) to Share
Children don’t automatically know what counts as “private” online. Their brains are wired for connection and curiosity, not caution, so they need guidance from a young age.
Teach Kids not to Share Private Information
Children aren’t good at judging what’s “too personal,” because the part of the brain that weighs risk and understands long-term consequences is still developing. This makes early guidance especially important. Start with simple, age-appropriate rules:
No sharing photos of private areas
No sending pictures of yourself to anyone without checking with an adult
No giving their full name, school, address, or routine online
No joining group chats or games that ask for personal details
From a developmental point of view, children learn these boundaries best when they’re linked to body awareness and emotional cues, rather than to fear. Try something gentle like: “Your body and your information belong to you. If someone asks for a photo or details about you, it’s safer to check with me first.”
Research shows that when children feel included in the rule-making process, they are far more likely to follow the guidelines.
This builds two protective skills at once:
Autonomy: “I’m allowed to set limits.”
Help-seeking behaviour: “If I’m unsure, I can ask a trusted adult.”
These are the same skills that protect kids later from online pressure, grooming attempts, or peers encouraging risky behaviour.

Raising Children Who DON’T Become Online Bullies
Children learn how to treat others at home. How adults manage frustration, repair mistakes, and show compassion shapes how children behave in digital spaces later.
Research has found that children who feel regulated and secure are far less likely to harm others. So raising kids who don’t become online bullies starts with the everyday emotional habits they learn in childhood. Here’s how:
Teach Emotional Language Early
Children who can recognise and name their feelings handle conflict with more control. When parents label feelings, such as “You seem overwhelmed” or “That felt unfair,” a child’s brain learns to recognise and name feelings. This reduces the emotional overload that often leads to later mean behaviour online.
Demonstrate Empathy in Your Own Online Behaviour
Children copy what they see. Imitation is one of the brain’s strongest learning tools in childhood. If a child watches adults share hurtful content or laugh at someone online, they internalise the idea that humiliation is normal. But when they see kindness in actions like acknowledging others’ feelings or choosing not to share something harmful, they learn that empathy applies in digital spaces, too.
Create a Culture Where Mistakes are Repairable
Research on shame vs guilt is consistent:
Shame (“you’re bad”) pushes children into secrecy, defensiveness, and aggression.
Guilt (“your action hurt someone”) encourages reflection and change.
This becomes key online, where tone is unclear and missteps happen easily.
Teach Children How to Disagree Kindly
Healthy conflict skills are taught through practice. Children who learn how to disagree respectfully are less likely to lash out online or repost hurtful content.
Be Mindful of Sibling Dynamics
Sibling teasing often becomes the first space where children test humour and boundaries. These early interactions strongly influence later peer behaviour. You can guide your children by saying things like “No teasing about bodies, clothes, or mistakes.” This teaches children to connect joking with respect.
Teach Accountability Without Fear
Kids who fear punishment learn to hide their behaviour. Kids who feel safe coming to adults when something goes wrong are more open to guidance and less likely to double down on harmful choices. Supportive accountability grows responsibility online.
Reinforce That Online Actions Affect Real Feelings
Brain imaging shows that children don’t fully grasp long-term consequences until later childhood. They often separate the digital world from real emotions. Saying things like “A message might feel small to you, but it can sit in someone’s heart for a long time,” helps to connect behaviour to empathy, strengthening the pathways that prevent future harm.
These conversations shape how children act in digital spaces. When kids are guided, they’re far more likely to treat others with care, even behind a screen. Raising children who don’t become online bullies involves nurturing emotional skills that grow with them.
Raising “Pause-and-Think” Kids
By the time children start using digital spaces, they need one protective skill more than anything else, and that’s the ability to pause before reacting.
Psychologists call this skill inhibitory control. It's the mental brake that teaches a child to stop and think before they act. It’s part of emotional regulation and develops slowly over childhood. Children learn this skill best through small, everyday experiences where they practise slowing down. Here’s how you can support that process:
Keep Instructions Simple and Consistent
Children respond well to short prompts. When you use the same phrases in difficult situations, they become internal scripts children draw on later.
Teach Them to Break Decisions Into Steps
Tiny delays strengthen the brain pathways responsible for impulse control. These teach children that slowing down is normal. Children often act impulsively because everything feels urgent. Helping them slow down teaches them to sequence their actions, which is the foundation of self-regulation.
Guide Them Through Social Situations, Not Just Digital Ones
Waiting their turn, choosing words when upset, and calming down before answering are everyday rehearsals for later digital behaviour. Children who can pause in real life are far more likely to pause online.
A Safer Digital World Starts at Home
You just need routines grounded in empathy and autonomy. These shape the way children understand their bodies, their choices, and their relationships with others. Over time, these patterns grow into the inner voice children carry with them.
These are the same ingredients that help children become kind, respectful digital citizens, the ones who look out for their peers and know how to keep themselves safe online and offline. And the beauty is that it all starts at home.
If you ever feel unsure or want support with age-appropriate boundaries or conversations about safety, you’re welcome to chat about it during your next visit. A little guidance early on can make digital spaces feel far easier for both children and your family.
For more support across pregnancy, birth, and the early years, you’re welcome to explore everything we offer at Mums & Bums Mother & Baby Clinic.

Digital Safety FAQs for Parents
At what age should I start teaching my child about online safety?
You can start in toddlerhood. Simple habits like pausing before taking photos, naming feelings, and teaching what stays private lay the groundwork before children even start using devices.
How do I teach my child not to share personal information online?
Keep it simple and age-appropriate: “Your name, your photos, and where you live stay private. If someone asks, come to me first.” Repeat this consistently so it becomes a routine.
What online rules should families set for young children?
Basic rules include: no sharing photos of private areas, no disclosing personal details, checking with an adult before clicking on links, and keeping passwords confidential. Keep rules short and repeatable.
How do I know if my child feels unsafe online?
Watch for emotional cues, such as withdrawal, irritability, secrecy, or suddenly avoiding certain apps or group chats. Young children often express discomfort through behaviour, not words.
How can I help my child pause before reacting online?
Use gentle prompts such as “Let’s think first,” or “What are the choices here?” These cues strengthen the brain pathways responsible for self-control and help children make better decisions.
How do I stop my child from becoming an online bully?
Focus on naming feelings, learning how to repair mistakes, practising kind disagreement, and guiding sibling teasing from a young age. Children who feel secure and understood are less likely to harm others online.
What should I do if another child or adult messages mine privately?
Stay calm, ask to see the message, and talk through what felt uncomfortable. Let your child know they did the right thing by telling you. From there, support them in setting boundaries.
Are photo rules really necessary for toddlers?
Yes. Early rules teach children that they’re in charge of their bodies and protect their child’s digital footprint. Avoid sharing bath photos, nudity, school badges, or location details.



















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